MSC Launches Major PR Campaign to Change Public View of Fracking

Channeling in our inner Martha Stewart: “Fracking is a good thing.” One of the announcements made at this year’s Shale Insight event was from the host Marcellus Shale Coalition. They have just launched a major public relations campaign to change the word “fracking” from having negative connotations to having positive vibes. The campaign is called Fracking: Rock Solid for PA and sports three commercials that will be aired in media markets across the state. The advertisements will encourage people to type in the web address, a vanity URL that then forwards them to the MSC’s United Shale Associations website at this address: On that page visitors can watch a 3-minute video that shares the real facts about fracking in Pennsylvania…

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