MDN’s Jim Willis comes from the marketing world having held marketing positions at various publishing companies over the past 25 years or so. Sometimes (like you) Jim wants to pull his remaining hair out when reading press releases larded up with tech and marketing speak. Just say it in plain English, please! We came across such a press release from GE–as in General Electric. We waded through a tangle of “optimized compression” and “asset level” and “condition-based” phraseology to bring you this news: Crestwood Midstream is using new software from GE that will improve the compressor stations they operate in WV, allowing Crestwood to move more gas using the same equipment. There, that wasn’t so hard, was it? Why can’t marketing types learn the lesson that simple language is better!…
MDN’s Jim Willis comes from the marketing world having held marketing positions at various publishing companies over the past 25 years or so. Sometimes (like you) Jim wants to pull his remaining hair out when reading press releases larded up with tech and marketing speak. Just say it in plain English, please! We came across such a press release from GE–as in General Electric. We waded through a tangle of “optimized compression” and “asset level” and “condition-based” phraseology to bring you this news: Crestwood Midstream is using new software from GE that will improve the compressor stations they operate in WV, allowing Crestwood to move more gas using the same equipment. There, that wasn’t so hard, was it? Why can’t marketing types learn the lesson that simple language is better!…