We found this story fascinating. A “big oil company” was tired of being trashed by anti fossil fuelers–especially in social media circles. So they’re fighting back by using insights gleaned from IBM’s Watson super computer. Watson is able to analyze millions of tweets (messages on the Twitter social media platform) to determine which messages are likely to be popular, or “go viral” in the parlance of social media. And that foreknowledge lets the oil company respond to, and in some cases preempt it, with its own messaging on Twitter…
