Dominion Gets a Name Change, New Logo

As of yesterday, midstream and utility giant Dominion and all of its various subsidiaries has changed its name–adding “Energy” to the end. No longer is the website dom.com (a catchy URL that’s easy to remember). As of today, the URL is dominionenergy.com (we need to talk to someone in their branding department–all those extra keystrokes are nuts!). Dominion Resources, Inc., has become Dominion Energy, Inc., complete with a new logo. At least they still have the same stock ticker, a plain “D”. A whole list of subsidiary companies controlled by Dominion have also changed their names. Dominion East Ohio has become Dominion Energy Ohio. Dominion Hope has become Dominion Energy West Virginia. Questar Gas, bought by Dominion last year (see $4.4B Dominion-Questar Merger Happens Tomorrow), has become three companies: Dominion Energy Utah, Dominion Energy Wyoming, and Dominion Energy Idaho. And oh, what’s this? The newly renamed Dominion Energy, Inc. (the parent company) turned around and on the same day renamed itself to Dominion Generation, Inc. Got it all straight? No, we don’t either. That’s why you need Dominion’s scorecard…

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