Chesapeake’s Total Image Makeover – Magical Media Transformation

A recent article in the Cleveland Plain Dealer about Chesapeake Energy is striking—even jarring—to MDN. Nominally it's an article about the high tech lab and practices used at Chesapeake headquarters in Oklahoma City to evaluate core samples to determine the best (and most cost-effective) places to drill for oil and gas. Yes, the Center and the technology used is quite impressive. The jarring part is how the article opens (read below). It seems Chessy is now out of the penalty box since the departure of its "bad boy" founder Aubrey McClendon (see McClendon Exits Chesapeake, Well-Bonused “Friends” Replace Him).

With corporate raider Carl Icahn and his ilk firmly in control, it's time to put some spit-n-polish back on old Chessy and bump up the stock price that had been battered to serious lows from coordinated negative media attacks. Now it's stock rehab time in the mainstream press...

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