Chesapeake Energy Gets New Logo – Dumps Blue NatGas Flame

Chesapeake’s new logo

In a symbolic move that speaks volumes about the once-great Chesapeake Energy, the company has a new butt-ugly logo that dumps the blue natural gas flame that has been an iconic part of the logo since its beginning. The logo change is symbolic in that Chesapeake seems to be moving away from its laser focus on natural gas and wandering into the “me too” territory of oil drilling. The thing that’s always made Chessy distinctive, and successful, has been its focus on natural gas. That uniqueness is disappearing under CEO Doug “the ax” Lawler–and now the logo reflects it…

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