AAPL Seeks to Set the Record Straight on Role of Landmen

Landmen, rightly or wrongly, sometimes have a bad reputation. Landmen fulfill an important role in signing landowners to leases to allow shale drilling on or under their property. The common perception (misperception) is that a landman swoops in to town and using equal parts carrot and stick, entices/cajoles/pressures dimwitted country bumpkin landowners into signing a lease they might not have otherwise signed (see MDN Goes to the ‘Promised Land’). Are there some bad landman apples in the barrel? Like any profession, the answer is yes (see When Landmen Go Bad: Butler, PA Landman Arrested for Fraud). However, the vast majority are honest, upstanding and dedicated professionals--and they do a job vital to the drilling process. The American Association of Professional Landmen (AAPL) has 18,000 members. They recently launched a public relations campaign called "Meet Us" in which they use short videos to convey the truth about who landmen are, what they do, and how they do it...

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