Speaking yesterday at the NAPE (North American Property Expo) Summit in Houston, Parsley Energy CEO Matt Gallagher warned that the oil and gas industry MUST do a better job of convincing today’s teenagers, Generation Z, that the O&G industry is necessary and good–not evil and rotten. How? Gallagher says by tackling three issues: perception, pollution and profits. He calls this the “Shale New Deal.” Is Gallagher on to something? Maybe!