New Schlumberger (now SLB) company logo
Some companies seem to be destined to make fatal marketing errors. The latest example: Schlumberger (pronounced Shlum-Bur-Zhay), which happens to be the world’s largest oilfield services company (OFS). Schlumberger announced yesterday it is caving to the crazies and changing its name to its stock ticker symbol, SLB, in a bid to focus on the "low- and zero-carbon energy" future. The company still plans "to drive innovation, decarbonization and performance for the oil and gas industry," but you know, oil is yesterday, and zero-carbon is where it's at now, baby. We predict this change in focus will be a disaster for the company.
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