Law Firm Uses Maryland Health Study to Drum up Business

Below is a classic public relations effort called “newsjacking” in the marketing business. Newsjacking is the use of a story currently in the news–with which your company has zero connection–in an attempt to associate your story and your company name with that other event. Because people will be searching for that other news, your story/name will pop up in search results. A form of spam. Below is an example of what we consider to be the lowest of low lifes–personal injury attorneys playing on people’s fears of the shale drilling industry in order to drum up business. We find it disgusting and loathsome. Since the release below has a tie-in with another MDN story today–the recently released potential health impact study in Maryland–we include the press release below to illustrate how anti-drillers and low lifes operate (hard to tell the difference between the two)…

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