Law Firm Uses Maryland Health Study to Drum up Business

Below is a classic public relations effort called "newsjacking" in the marketing business. Newsjacking is the use of a story currently in the news--with which your company has zero connection--in an attempt to associate your story and your company name with that other event. Because people will be searching for that other news, your story/name will pop up in search results. A form of spam. Below is an example of what we consider to be the lowest of low lifes--personal injury attorneys playing on people's fears of the shale drilling industry in order to drum up business. We find it disgusting and loathsome. Since the release below has a tie-in with another MDN story today--the recently released potential health impact study in Maryland--we include the press release below to illustrate how anti-drillers and low lifes operate (hard to tell the difference between the two)...

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