Marcellus Supply Chain: How Credit Union Targets PA Shale Workers
MDN always marvels at the innovative ways businesses figure out how to market and do business in the Marcellus and Utica Shale drilling industry. Often referred to as “the supply chain,” businesses doing business in the shale industry is an often overlooked success story. We often hear about restaurants and hotels seeing a large increase in business, but numerous other businesses also benefit. Case in point: Utilities Employees Credit Union.
UECU has begun new marketing strategies to attract customers from those working in the Pennsylvania Marcellus Shale industry. Here’s their strategies to increase business from the Marcellus: