MDN came across an interesting article/video on the Christian Science Monitor website. The article and video is from Marty Durbin, President and CEO of America’s Natural Gas Alliance (ANGA). In the video, Marty takes a look at the shale revolution–in particular the Marcellus–and how it’s changing America for the better. We had to do a double-take. This kind of article on the CS Monitor? Have the lib editors suddenly gone conservative?? Then we realized–it’s “sponsor content” or contributed content. ANGA paid CS Monitor to post the story, a story (and video) from ANGA themselves. This kind of sponsored content is an expanding trend in publishing. As long as the story is clearly marked as sponsored, it doesn’t “sully” the journalistic reputation and integrity of the editors–or so the theory goes. Aside from the “inside baseball” aspect of being sponsored content, we found ANGA’s post a useful update, and the short video (6 minutes) is well worth spending a few of your minutes to watch…
