Survey Finds Big LNG Buyers Changing Strategy to Short-Term Deals

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McKinsey & Company's 2025 LNG Buyers Survey (full copy below) reveals a strategic shift toward flexibility and risk mitigation as global markets stabilize with upcoming supply from North America and the Middle East. Faced with geopolitical uncertainty, buyers are prioritizing supply diversification and flexible contract terms, specifically regarding destination and volume. While demand is expected to rise in Asia due to price-sensitive coal-to-gas switching, European demand will likely decline as renewables expand. To manage volatility, 70% of buyers are pursuing a mix of short- and long-term contracts (instead of just long-term). Overall, the survey emphasizes that adaptive procurement strategies are essential for navigating today’s evolving energy landscape.

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