New Study: How Businesses Can Plug in to Marcellus Supply Chain

plug inKatie Klaber, principal of the Klaber Group consulting firm and former president of the Marcellus Shale Coalition, was hired to write a white paper/study for the Ben Franklin Shale Gas Innovation and Commercialization Center (SGICC) on the topic of how small Pennsylvania companies can be successful in delivering new products and services to the oil and gas industry. That is, how can your company plug into the supply chain? The white paper, titled “Technology Adoption in the Shale Energy Industry + the Role of SGICC” (full copy below) focuses mainly on technology companies–those with a new innovation. How do such companies get noticed? Get their first customer? Katie’s company surveyed 24 such companies that have worked with the SGICC to get noticed and get plugged in. She brings the lessons learned to this report. You might think, “Yeah, but I have a fencing company–nothing high tech about it. Would this report help me?” Yes, it would. There’s plenty of great marketing insights, an update on where things stand for the Marcellus/Utica specifically, and the oil and gas industry in general. We think this is a great report for any business that wants a better understanding of how to market to the upstream, midstream and downstream in the oil and gas industry…

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