MDN Weekly Update: 2011 in Review, Looking Ahead to 2012
Thank you Marcellus Drilling News readers for making MDN your source for news and information about drilling in the Marcellus and Utica Shales in 2011. And welcome to 2012! Last year was quite a ride for MDN, going from occasional posts of new stories prior to January, to daily postings Monday through Friday starting in January. MDN’s audience grew from a few thousand people per month to nearly 30,000 unique people visiting and reading stories on the site each month by the end of the year.
A few statistics to share with you from the MDN website for 2011:
- 198,720 unique/individual people visited the site in 2011;
- Those 198,720 people visited the site 354,174 times during the year;
- When they visited, they viewed a cumulative 823,596 pages;
- And if you averaged the amount of time they stayed, it was 2 minutes 49 seconds each time they visited.
- In March, MDN created and offered (for free) a report on drilling permits by geography—it was downloaded 3,134 times.
- MDN links to source stories we cover (on other websites)—you collectively clicked to view those stories and visit those other websites 57,610 times.
- MDN’s daily email alert list started the year with a few hundred email addresses on it, and ended the year with 1,956 emails on it—you’re hardcore to read this stuff every day! (And I love you for it!!)
2011 In Review
Because it’s an interesting exercise—and because it’s about the easiest editorial “get” in the book—this week’s weekly update will showcase the top 10 most popular MDN stories from 2011, determined by the number of people who clicked to read the story. I’m also including the list of top 10 commented stories for 2011, determined by the number of comments—so you can see which stories generated the most discussion (and controversy).
There were a number of big stories this past year: New York State’s ongoing moratorium which has now dragged on for 3 1/2 years; Pennsylvania’s impending new drilling rules; West Virginia’s recently enacted new drilling rules; West Virginia’s all-out play for an ethane cracker plant; Morgantown’s fracking ban outside of its borders, which was struck down by a judge (and the subsequent safe fracking that took place). But perhaps the biggest story of 2011, in MDN’s humble opinion (and from analyzing the reading trends on the MDN site), was Chesapeake’s huge discovery of both oil and natural gas in eastern Ohio’s Utica Shale. The Utica Shale is quickly becoming as popular as the Marcellus, at least around the edges of the Marcellus play where the Utica is located and where it’s rich with “wet gas” and oil, in addition to methane. It seems MDN readers could not get enough stories about what’s happening in Ohio.
What’s Ahead for 2012
MDN is now accepting advertising, so you can expect to see more ads appearing on the site. Those ads will be relatively few in number, and all of them will be relevant for MDN readers. We strive to present you with not only the best in editorial, but also the best in advertising as well.
MDN editor Jim Willis will soon make announcements about exciting new developments for MDN—new features and new products coming in 2012.
In the year ahead, I hope to continue earning your trust and continue making MDN worthy of your most precious investment—your time. Your comments and suggestions for how to do that are always welcome. Just email me at: jim@marcellusdrilling.com.
The calendar of events for the next two weeks (sparse as it is) is also included below.
To Your Continued Success in 2012,
Jim Willis, Editor
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Last week’s poll took the pulse of MDN readers to find out whether or not they think all high-volume horizontal hydraulic fracturing should be banned. It was our second-highest number of votes for any poll, showing a real interest in the topic. The results are in, and by an overwhelming majority, MDN readers to not think fracking should be banned.
MDN wanted to see what your attitudes are about government’s role in promoting (or not) renewable energy sources. A even split between those who think government should have no role, and those who believe the government should promote, but not require, use of renewable sources. This poll was one of the least voted on in recent months, meaning either the issue just doesn’t stir up much interest among MDN readers, or (more likely) the poll question could have been written better! Let’s see if we might improve this week’s poll question.
MDN decided to “take the current pulse” of our readers to see what you think, at this point in time, about the relative safety of hydraulic fracturing. The poll, after only seven days, resulted in the third highest ever number of voters for any MDN poll. A clear majority of MDN readers believes that fracking does not endanger public health.
Not a lot of passion, it seems, on taxes or fees for drilling in PA as indicated by the low-ish number of people voting over the past seven days in the latest MDN poll. The clear majority (very large majority at 63%) believe that an impact fee similar to what Gov. Tom Corbett has proposed, where most of the revenue stays in the local community, is the preferred method of taxing drillers in the state.
After an initial rush of voting where it seemed MDN readers would not support the concept that it’s time to litigate for landowners’ rights in New York, the tide turned later in the week and a clear majority of NY landowners (and those who support them) have said it’s now time to sue the DEC to stop the delay tactics. It seems most people think three and a half years is enough time. The DEC’s draft rules are “good enough” and it’s now time to adopt them and move forward with drilling, according to MDN readers and last week’s poll.
A shock result from this past week’s poll, which had the second highest number of voters ever, and the most voters in a single seven day period. It appears a majority who read MDN don’t agree with MDN editor Jim Willis that the EPA should not be in the business of regulating that which the states currently have the right, under the U.S. Constitution, to regulate themselves. A disappointment to see so many people willing to throw away their hard-earned rights.
MDN is somewhat surprised at the poll results from the most recent poll which asked if PA should redefine natural gas as a “mineral right” for purposes of deeds and real estate transactions. Since 1882 it has not been considered a mineral right. If the courts in PA change it now, it is akin to changing the rules in a baseball game at the bottom of the 9th inning with 2 outs. It threatens to throw the drilling industry in PA into chaos as multiple lawsuits will surely be filed and take years to resolve. Still, MDN readers by a convincing majority say such a change should be made.
Sorry for the delay in posting new articles, folks. I know many people rely on MDN to provide a daily update of what’s happening in the world of Marcellus and Utica Shale. MDN editor Jim Willis has been traveling (that pesky day job sometimes gets in the way!) and has now returned home, so regular updates will resume on Friday. Thanks for you patience.
According to last week’s poll, more MDN readers do not believe in the theory that man causes global warming than do. Looks like MDN editor Jim Willis is not so out-of-the-mainstream as some would charge. A conclusion I draw from this: the so-called science of global warming is far from settled. Those who believe in it want to call those of us who do not “flat earthers,” ignorant, and in denial. We’re the ones you want to keep in the back of the room at the cocktail party for fear we might embarrass the intelligencia with our crackpot notions. Seems there are a few more of us around than you might have thought!
Below are the results of last week’s poll on whether or not so-called “vandalism” against drilling sites should be considered an act of domestic terrorism. Seems the MDN audience is split almost evenly on this one.
And don’t get me started on where, exactly, do we go to take the “temperature” of the earth? And how is that temperature measured? How is it averaged? What geographies are included and excluded? And how can the warmists claim we have rising temps compared with the temps from thousands of years ago when accurate and consistent methods of measuring temperature (with scientific instruments) have been around for maybe 150 years—a relative blink of an eye?
Below are the results of last week’s poll on whether or not local governments should be able to ban drilling.
Should the U.S. allow shale gas to be exported?