Schlumberger Changes Name to SLB, Hoping to Leave Oil Past Behind

Some companies seem to be destined to make fatal marketing errors. The latest example: Schlumberger (pronounced Shlum-Bur-Zhay), which happens to be the world’s largest oilfield services company (OFS). Schlumberger announced yesterday it is caving to the crazies and changing its name to its stock ticker symbol, SLB, in a bid to focus on the “low- and zero-carbon energy” future. The company still plans “to drive innovation, decarbonization and performance for the oil and gas industry,” but you know, oil is yesterday, and zero-carbon is where it’s at now, baby. We predict this change in focus will be a disaster for the company.
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Today we bring you a guest post from MDN friend Garland Thompson, a gifted reporter/writer who covers energy and technology issues for US Black Engineer & Information Technology magazine, the Philadelphia Tribune, and other periodicals. State Sen. Gene Yaw will host a hearing in Philadelphia on Thursday to explore LNG, its role on the world stage, and the potential role Philly can play in providing it. Using the upcoming hearing as a jumping-off point, in this post, Garland connects the dots between proposed House Bill 2458 (see 
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