MSC Launches Major PR Campaign to Change Public View of Fracking
Channeling in our inner Martha Stewart: “Fracking is a good thing.” One of the announcements made at this year’s Shale Insight event was from the host Marcellus Shale Coalition. They have just launched a major public relations campaign to change the word “fracking” from having negative connotations to having positive vibes. The campaign is called Fracking: Rock Solid for PA and sports three commercials that will be aired in media markets across the state. The advertisements will encourage people to type in the web address rocksolidfacts.com, a vanity URL that then forwards them to the MSC’s United Shale Associations website at this address: //unitedshaleadvocates.com/rocksolidfacts/. On that page visitors can watch a 3-minute video that shares the real facts about fracking in Pennsylvania…
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What are the nightmares that keep drillers up at night? Is it the prospect of having to pay big fines, like the biggest fine paid to date in Pennsylvania, announced just last week (see 
Sure looks to MDN like the so-called unbiased, independent pollsters at Siena College have pulled a fast one. They’ve either unintentionally, or perhaps intentionally, cherry-picked polling results in order to report in their latest poll that “51 percent of voters int the Southern Tier and Finger Lakes oppose hydrofracking, compared to 39 percent in support.” Here’s why the poll, and therefore it’s results, are fatally flawed and meaningless…
With echoes of Fred Rogers singing, “Won’t you be my neighbor?,” yesterday the American Petroleum Institute issued a first-of-its-kind industry standard for how shale drillers should treat the neighbors. The API’s new Community Engagement Guidelines is a template for neighborly etiquette. The API wants their outline to become the “gold standard for good neighbor policies that address community concerns, enhance the long-term benefits of local development, and ensure a two-way conversation regarding mutual goals for community growth,” according to an API director of standards David Miller. Below we have the press announcement and a full copy of the new standard/template for how drillers should treat the neighbors…
What do you call it when a company pays money to local organizations and agencies before the project has been fully approved by federal, state and local agencies? These payments, mind you, are not fees for permits or licenses, but voluntary chunks of money offered to groups that may be affected by the project if it’s built–in this case a pipeline. Is it called, Good corporate citizenship? Being a responsible member of the local community? Or perhaps, payola?
In August of 2012 staffers at the Ohio Dept. of Natural Resources (ODNR) made a boo-boo. They put into writing (in the form of a 13-page memo, embedded below) a draft plan to promote Utica Shale drilling under (not on) Sunfish Creek State Forest (in Monroe County), under (not on) Barkcamp State Park (in Belmont County), and under (not on) Wolf Run State Park (Noble County). The memo begins by saying there will be a communications problem to solve: “An initiative to proactively open state park and forest land to horizontal drilling/hydraulic fracturing will be met with zealous resistance by environmental activist opponents, who are skilled propagandists. Neutral parties in particular — such as ordinary citizens concerned about their families’ health — will be vulnerable to messaging by opponents that the initiative represents dangerous and radical state policy by Gov. Kasich.” (emphasis original) The memo states later on that, “Anti-fracking activists will attempt to legally and physically disrupt or halt the drilling projects, including staging dangerous protests on state lands. (This will require sustained legal countermeasures and crisis readiness by ODNR.)”